Having That REAL Conversation
THE CHALLENGE
Modern Health built something real: a platform that made mental health support genuinely accessible. The challenge was explaining it well, to two very different audiences at once.
HR leaders needed ROI and proof points. Employees needed to feel safe taking the first step, especially those who'd never sought support before. Both had to be reached, often in the same piece of content.
Mental health is personal. Enterprise sales are practical. Holding both at once is where most companies in this space lose the thread.
The real value of Modern Health happens quietly, in the moment someone decides to ask for help. Our job was to make that moment visible.
THE WORK
We built a three-part video series, each one built on the same conviction: show the real thing, and trust that it's enough.
Nicole's story: a documentary-style piece following a real member through her experience, unscripted and intimate. The goal was recognition, not inspiration.
The Atlassian case study: HR and benefits leaders explaining why they chose Modern Health and what changed for their workforce. Real proof points, real warmth behind them.
The Signature Series: a fireside format for thought leadership and sharing. Episode one paired Visa's Tashi with Modern Health's Chief People Officer on financial stress and mental health, a connection rarely spoken about plainly.
All three shared the same DNA: warm lighting, unhurried pacing, music that let the moment speak for itself. Vulnerability needs a safe environment, on camera and off.
THE RESULT
The series became a working part of how Modern Health sells, onboards, and retains.
Key outcomes:
The Atlassian case study shortened enterprise sales cycles with a credible, recognizable proof point
Nicole's story was adopted into client onboarding, used by HR teams to introduce the platform and drive utilization
The Signature Series drove organic amplification beyond Modern Health's existing network
The content kept working across the full customer journey long after launch
In a category where trust is the product, honesty isn't a creative choice. It's the strategy. Modern Health knew that. We made sure the work did too.
