Ethos

Building the Impossible starts somewhere small.

Building the Impossible starts somewhere small.

Our Ethos

New territory is uncomfortable by design. The teams that matter go there anyway.
 
Open Late is a creative studio. Strategy, creative, and production. One team, one room, from the first contact to the final frame.
 
We work with companies at the most important moments: launches, pivots, and rebrands. These are times when conviction stops being optional and becomes the only thing that matters.
New territory is uncomfortable by design. The teams that matter go there anyway.
 
Open Late is a creative studio. Strategy, creative, and production. One team, one room, from the first contact to the final frame.
 
We work with companies at the most important moments: launches, pivots, and rebrands. These are times when conviction stops being optional and becomes the only thing that matters.

Our Process

GROUND

We start by finding what's real. The uncomfortable reckoning that changes everything.

MOMENTUM

Strategy, creative, and production in one room. The people defining your brand are the people building it.

SYSTEM

We turn that truth into systems teams & AI can execute. Conviction becomes infrastructure.

OUTCOME

Every engagement starts with the outcomes that matter: Coherence, Conviction, Measurable Impact.

Engagement Modes

Engagement Modes

1

BRAND & STRATEGY SPRINTS

For clarity and alignment when you're stuck: Positioning, messaging, creative direction, brand architecture

2

LAUNCH & GTM PLATFORMS

For new products, features, markets and moments: Full brand system + strategy + campaign creative + production

3

EMBEDDED ADVISORY

For ongoing alignment and brand/creative leadership: Strategic guidance, creative direction, execution support

4

PRODUCTION & CONTENT PROGRAMS

For campaigns & ongoing content needs: Films, branded series, photography, social content, asset libraries

Impressions don't build brands. We measure the things that do.

Impressions don't build brands. We measure the things that do.

Introducing Pharos. A Brand Diagnostic Tool

Pharos

Growth is meaningless if your brand is headed in the wrong direction. So we built Pharos. Brand clarity for companies building something real.

Learn about Pharos

Team

All in from Day One.

Alex Jackson
Founder
Alex Jackson · Founder
Cecile Murias
Head of Production
Cecile Murias · Head of Production
Justin Herber
Collaborator / Brand World Builder
Justin Herber · Collaborator / Brand World Builder
Shachar Aylon
Core Partner / Creative Director
Shachar Aylon · Core Partner / Creative Director
Yvette Mallory
Head of Client Partnerships
Yvette Mallory · Head of Client Partnerships